Internet Shopper의 특성과 지각에 관한 연구

• 영문명: Traits and Perceptions of Internet Shoppers
• 발행기관: 한국상품학회
• 저자명: 송창석(ChangSeok Song) 신종칠(JongChil Shin)
• 간행물 정보: 『상품학연구』제27호, 93~122쪽, 전체 30쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2002.12.01

영문 초록

This paper investigated Internet shoppers' traits and perceptions and compared them with Internet non-shoppers' traits and perceptions. Internet shoppers showed significant difference from non-shoppers in pursuing time-convenience, recreation, and social benefits. And ompared to non-shoppers, Internet shoppers were more innovative and have more Internet knowledge. Especially, findings in recreational orientations provides useful implications for contradictory results of past studies. In perceiving benefits of Internet shopping, there were no differences between two groups except for conveniences. and in perception of barriers in adopting Internet shopping, only privacy showed no significant difference. This implies that Internet shopping did not solve various problems yet.

목차

Ⅰ. 연구배경

Ⅱ. 기존연구 및 가설

Ⅲ. 변수 및 측정

Ⅳ. 분석결과 및 토의

Ⅴ. 결론

참고문헌

Summary