모바일 인터넷 이용자의 유형분류와 모바일상품 이용실태 및 선호도에 관한 탐색적 연구

• 영문명: An Exploratory Study on the Mobile Internet Users' Classification and Preference of Mobile Goods
• 발행기관: 한국상품학회
• 저자명: 이민상(Lee Min-Sang) 심완섭(Shim Wan-Seop)
• 간행물 정보: 『상품학연구』제26호, 213~240쪽, 전체 28쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2002.09.01

영문 초록

The purpose of this is to supply basic mobile marketing information and preference of mobile goods. In order for Mobile Internet Business be successful, it must have a theoretical framework that considers the characteristics of the Mobile Internet users who are Motizen and their Classification and preference of mobile goods. But as of yet, there is virtually no such Study. Hitting upon this situation, this research intends to discover the Mobile Internet Users' Classification and Preference of Mobile Goods. As a result, the purpose of this research is to analyze and discover the Classification and preference of Mobile Internet Users'. The result of empirical analysis is as follows: First, the following are the synopsis and findings of our analysis: To pick out 6 factor from Mobile Internet users. As a result of the Cluster Analysis, I could see there 3 factors from Mobile Internet users.3 Second, Mobile Internet Users' prefer SMS(short message)

목차

Ⅰ. 연구의 목적

Ⅱ. 연구의 초점 및 연구과제

Ⅲ. 조사설계

Ⅳ. 분석결과

Ⅴ. 논의 및 시사점

Ⅵ. 결론

참고문헌

Summary