쇼핑사이트의 서비스 품질 측정에 관한 연구

• 영문명: Measuring Service Quality of Shopping Sites
• 발행기관: 한국상품학회
• 저자명: 송창석(Song Chang-Seok) 신종칠(Shin Jong-Chil)
• 간행물 정보: 『상품학연구』제26호, 75~87쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2002.09.01

영문 초록

As Internet shopping gradually moves from being a novelty to a routine way of shopping, Web site quality will become more important. This paper adopted SERVQUAL approach to measure Web site quality and the resultant scale explained consumers' site choices excellently. We found that there were four dimensions in Web site service quality of which reliability factor was most important.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 실증분석

Ⅳ. 결론

참고문헌

Summary