The Many Creativities of Business and the APT Model of Creativity

• 영문명: The Many Creativities of Business and the APT Model of Creativity
• 발행기관: 대한사고개발학회
• 저자명: Mark D. Agars John Baer James C. Kaufman
• 간행물 정보: 『The International Journal of Creativity & Problem Solving』제15권 제2호, 133~141쪽, 전체 9쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2005.10.31

영문 초록

Creativity in business is increasingly considered a competitive advantage, and many organizations have identified creative processes and outcomes as valued organizations goals. What is less clear, however, is what these organizations and their leaders mean by creativity. Here, we present the Amusement Park Theoretical (APT) Model of Creativity as a mechanism for understanding the many creativities in business. The model addresses the role of basic levels of intelligence and motivation in individuals, and under-scores the importance of considering the context in which those individuals are employed. The model identifies several levels of context which, when applied to business, highlights the importance of considering industry, organization, job, and tasks within jobs, when defining creativity. More directly, there is not one creativity in business, there are many. Based on the model, we discuss ways in which existing approaches to business might be utilized in conjunction with a domain-specific conceptualization of creativity to further organizational creativity goals.

목차

THE AMUSEMENT PARK THEORETICAL (APT) MODEL OF CREATIVITY

THE APT MODEL OF CREATIVITY AND BUSINESS: FINAL THOUGHTS

REFERENCES

키워드

Creativity Business Amusement park theory