간호사의 병원내부마케팅 인식과 직무만족이 직장애착에 미치는 영향

• 영문명: The Effect of Perceived Internal Marketing and Job Satisfaction on the Organizational Commitment among Hospital Nurses
• 발행기관: 전남대학교 간호과학연구소
• 저자명: 이화람(Lee Hwa Ram) 송미옥(Song Mi Ok) 장금성(Jang Keum Seong)
• 간행물 정보: 『Nursing & Health Issues』제22권 제1호, 21~29쪽, 전체 9쪽
• 주제분류: 의약학 > 간호학
• 파일형태: PDF
• 발행일자: 2017.12.31

영문 초록

Purpose: This study aims to understand the effect of perceived internal marketing and job satisfaction on organizational commitment among hospital nurses and provide basic information to improve efficient management of nursing human resources, organizational results, and nursing service quality. Methods: The subjects of the study were 347 nurses working for a university hospital located in G city for more than one year and who gave written consent completed the questionnaire. Data was analyzed with descriptive statistics, ANOVA, t-test, pearson’s correlation coefficient and stepwise multiple regression using SPSS version 21.0 program. Results: The analysis of perceived internal marketing, job satisfaction, and organizational commitment among hospital nurses revealed significantly positive correlations between perceived internal marketing and job satisfaction (r=.71, p<.001), between perceived internal marketing and organizational commitment (r=.52, p<.001), and between job satisfaction and organizational commitment (r=.61, p<.001). Models including the variables explained 47.4%(F=63.10, p<.001) of the variance for organizational commitment. Conclusion: The results indicate that job satisfaction and perceived internal marketing are major factors influencing organizational commitment, therefore hospitals should strive to improve organizational commitment through developing various strategies improving job satisfaction and active introduction of internal marketing.

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키워드

Internal marketing Job satisfaction Organizational commitment