The Development of Sustainable Growth Strategy Model based on the User Tendency in the Online Game Services

• 영문명: The Development of Sustainable Growth Strategy Model based on the User Tendency in the Online Game Services
• 발행기관: 미디어스토리텔링학회
• 저자명: 최용석 권혁인 주희엽 김대진 박종석
• 간행물 정보: 『미디어스토리텔링』제1권, 113~118쪽, 전체 6쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2014.06.30

영문 초록

Currently the online game market continues growing, but there is anabsence of appropriate strategies of corporation. In addition the strategic game management has been required to respond the reaction of customers as time goes by. So in this study, we analyze the typical forms of user types in MMORPG (Massive Multiplayer Online Role Playing Game) based on PLC. We suggested that there is a difference in the ratio of user types as fighter, leader, socialiser and trader of PLC’s phase.

목차

Ⅰ. Introduction

Ⅱ. Theoretical background and previous research

Ⅲ. Developing Process

Ⅳ. Developing Process

Ⅴ. Conclusions

키워드

On-line game MMORPG User-type PLC PLM Sustainable Growth Strategy