A Case Study on the New Product Devlopment Process of Processed Cuttlefish.

• 영문명: A Case Study on the New Product Devlopment Process of Processed Cuttlefish.
• 발행기관: 군산대학교 수산과학연구소
• 저자명: KIM Soo-Kwan
• 간행물 정보: 『수산과학연구』제3호, 43~49쪽, 전체 7쪽
• 주제분류: 농수해양 > 해양학
• 파일형태: PDF
• 발행일자: 1987.07.01

영문 초록

Most of companies processing the sea food have produced only copy food in the new product development. But, according to the changing of consumer environment, a systematic scheme to develop new products through consumer research, etc. is highly recommended and indispensable. In this study, one of the cpmpanies producing processed cuttlefish was selected to examine its new product development process through theoretical verification. From the result of the theoretical verification, some theoretical defects, such as the obscurity of target market, limitation in consumer test, and omission of business analysis and market thesting stage were found out. The author tried to grope for a better new product development process of processed sea food in this study, considering effective performance of the new product development process as the best resource in business competition.

목차

INTRODUCTION

THEORETICAL BACKGROUND ABOUT THE NEW PRODUCT DEVELOPMENT PROCESS

THE NEW PRODUCT DEVELOPMENT PROCESS OF PRODCESSED CUTTLEFISH

THEORETICAL VERIFICATION

REFERENCES