[제4분과 디자인]'나중심'시대, 유희적 디자인 프로세스에 의한 포장디자인 표현연구-화장품 포장디자인 중심으로

• 발행기관: 한국상품학회
• 저자명: 최유나
• 간행물 정보: 『한국상품학회 학술발표 논문집』2003년 국제학술발표 논문집, 225~260쪽, 전체 36쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2003.10.01

영문 초록

Evolution is a better term to describe current Korean society than transition. Thus it is difficult to define the whole feature in a sigle term. This is not because our understanding and insight has decreased but the trend is now rapidly changing. Korea has faced a progress in packaging design due to the successof the 1988 seoul Olympics. But this was mainly due to the quantitative growth which has been stimulated by economic factors, not by technological progress. Thus a unoque and creative progress in packaging design can not be expected due to the weakness in technological factors and lack of human resources. We usually think packaging design as a 'graphic design to give visual effect' or an 'effective method to stimulate purchase'. But one must have a thorugh understanding of the interconnected factors in the industry, social trends and consumer trends to develop a reasonabie planning in packaging design. After the industrial recolution, the manufacturing industry transformed itself to a manufacturer's market and this trend changed to consumer's after the financial crisis in 1927. Thus the sale of a product was the most significant factor in mass production and a mass consuming market had to be established in order to enabie mass production. Competition became fierce and studies regrding consumer behavior and marketing strategies was conducted. Consumer purchase motives was the first priority and production methods concerning consumers became more important. Competition became more fierce than ever and distribution was made in a more effective method. Corporations developed various methods to cope with this new method by increasing product quality, packagn design and using a variety of promotion techniques. As a result packaging which only function was to considered to deliver and store a product combined with designing concept and this worked as important factor in changing purchasing actions. Especially, an organized and scientific approach to stimulate consumer's sensitive taste and satisfaction is necessary. Therefore a thorough understanding in the features and changes of packaging methods is an important precondition in studying packaging design in the era of sensitivity. packaging not only serves as a method to store and deliver a product but as a medium of mutual communication. The consumer will select a product which has a more sensitive appearance given that the quality or the service is equal.This pattern emerged with changes in purchasing patterns and changes in industry structures etc. Thue as packaging carries out much more functions than an advertisement promotion, a special study is necessary. Hence chapter 2 in this dissertation describes the changes in consumer consciousness and the definition of modern packaging design. We will describe in chapter 3 the conceptof sensitive packaging design and the changes in packaging designing methods. Also the scope and the concept of this study will be presented. Chapter 4 will describe packaging design in cosmetics based on theories argued in the previous chapters. chapter 5 will describe future straregies concerning packaging design. The main purpose of thisdissertation is to apply packaging design to cosmetics, which a sensitive approach can easily be obserced and to create a new formative factor in Korea's packaging design industry. We hope this study willbe used by many designers and prove to useful.

목차

[제4분과 디자인]'나중심'시대, 유희적 디자인 프로세스에 의한 포장디자인 표현연구-화장품 포장디자인 중심으로

Ⅰ. 서론

Ⅱ. 소비자와 포장의 새로운 이해

Ⅲ. '나중심(egocentric)'시대 화장품 포장디자인

Ⅳ. '나중심'시대 유희적 화장품 포장디자인 제작

Ⅴ. 결론

참고문헌