수출벤처기업 비즈니스 모델 혁신 결정요인의 결합효과: 산학협력을 중심으로

• 영문명: The Combined Effect of the Business Model Innovation Determinants of Export Venture Companies: Focusing on Industry-University Cooperation
• 발행기관: 한국무역연구원
• 저자명: 황경연(Kyung-Yun Hwang) 성을현(Eul-Hyun Sung) 홍승범(Seungbum Hong)
• 간행물 정보: 『무역연구』제21권 제1호, 295~314쪽, 전체 20쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2025.02.28

국문 초록

Purpose - Business models must be innovated to secure a competitive advantage, adapt to changing environments, increase sales, enhance operational efficiency, and maximize customer value. This study aims to analyze the interaction effects of R&D capability, manufacturing capability, marketing capability, technological level, and industry-university cooperation on business model innovation in export venture companies. Design/Methodology/Approach - A literature review identified critical factors such as R&D capability, manufacturing capability, marketing capability, technological level, and industry-university cooperation. A research model was validated using fuzzy-set qualitative comparative analysis (fsQCA) with data from 777 export venture companies surveyed in 2023 by the Ministry of SMEs and Startups. Findings - Four key findings emerged. (1) Higher R&D capability, manufacturing capability, and technology level positively impact business model innovation. (2) Enhanced R&D capability, technology level, and industry-university cooperation promote business model innovation. (3) Companies with low technology level and no industry-university cooperation still achieve business model innovation through high R&D and marketing capability. (4) Companies with low technology level experience business model innovation when manufacturing and marketing capability are high, combined with industry-university cooperation. Research Implications - The findings highlight the importance of dynamic interactions among key capabilities in driving business model innovation in export ventures, offering valuable insights for theory and practice in fostering business model innovation.

목차

Ⅰ. 서론

Ⅱ. 문헌연구

Ⅲ. 연구모형 및 연구방법

Ⅳ. 실증분석 결과

Ⅴ. 결론

References

키워드

Business Model Innovation Industry-University Cooperation Manufacturing Capability Marketing Capability R&D Capability Technological Level