학술논문
철도관광 모바일 앱 서비스품질이 고객 행동에 미치는 영향 : 고객만족과 재이용의도 중심으로
이용수 0
- 영문명
- The Impact of Railway Tourism Mobile App Service Quality on Customer Behavior: Focusing on Customer Satisfaction and Reuse Intention
- 발행기관
- 국제융합경영학회
- 저자명
- Ju-Hwan SEO
- 간행물 정보
- 『융합경영연구』Vol.13 No.1, 1~11쪽, 전체 11쪽
- 주제분류
- 경제경영 > 경영학
- 파일형태
- 발행일자
- 2025.02.28
무료
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.

국문 초록
Purpose: As part of the ongoing research on the mobile tourism industry, the purpose of this study was to identify the satisfaction and purchasing behavior of users of the Korail Tourism Development tourism product app, a public corporation specializing in rail tourism, and to seek countermeasures in response to the recent growth of the smartphone mobile tourism app market. Research design, data and methodology: A total of 288 questionnaires were used for the analysis, excluding the missing ones, out of 300 questionnaires collected after the online survey was conducted for five weeks from October 21 to November 30, 2024 for customers who used the mobile app of Korail Tourism Development's tourism products. The statistical program SPSS 22.0 was used to analyze the reliability and validity of the measurement items and the correlation between each variable through exploratory factor analysis. Results: Among the components of service quality of railroad tourism mobile apps, informativeness, convenience, responsiveness, and reliability were found to have a significant effect on customer satisfaction, but functionality and accessibility had no statistically significant effect. In addition, customer satisfaction with railroad tourism mobile apps was found to have an effect on reuse intention. Conclusions: Based on the results of this study, we propose implications for establishing a strategy for sustainable management of KORAIL Tourism Development, a public corporation specializing in rail tourism. Theoretically, it laid the foundation for the study of mobile app service quality in the field of railroad tourism, and practically, it was concluded that railroad tourism mobile apps should be developed to be easy and convenient to use, and that accurate information of travel products and stable services should be provided when using the app.
영문 초록
목차
1. Introduction
2. Literature Review
3. Research Methods and Materials
4. Results and Discussion
5. Conclusions
References
해당간행물 수록 논문
- Analysis of Trends in Elderly Welfare Research in South Korea based on BERTopic
- Economic Growth and Fertility Rebound: Evidence from Developing Countries
- Factors Influencing Airport Accessibility's Impact on Residential Satisfaction
- Fostering Citizen Engagement in South Korea’s Living Labs: Key Implications for Management
- The Effect of Retailtech AI Service Acceptance on Behavioral Intention: Focused on Digital Innovation for Customer Experience
- 철도관광 모바일 앱 서비스품질이 고객 행동에 미치는 영향 : 고객만족과 재이용의도 중심으로
- A Study on the Relationship between Heuristic, Shopping Value, Purchase Intention. Moderating Role of Psychological Power
참고문헌
관련논문
경제경영 > 경영학분야 BEST
- 소비자의 ESG경영요구가 ESG경영지지에 미치는 영향
- 근로시간 단축(주 4일제) 관련 글로벌 동향 분석과 변화 방향 제언
- 직무만족, 조직몰입, 성과, 이직의도 간의 관련성 - 문헌고찰 및 메타분석
경제경영 > 경영학분야 NEW
- Analysis of Trends in Elderly Welfare Research in South Korea based on BERTopic
- Economic Growth and Fertility Rebound: Evidence from Developing Countries
- Factors Influencing Airport Accessibility's Impact on Residential Satisfaction
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!
