메타버스 시대에서 비즈니스 모델의 변화에 대한 고찰: 체계적 문헌 고찰 방법과 계량서지분석을 통하여

• 영문명: Transformation of Business Models in Metaverse Era: Through a Systematic Literature Review and Bibliometric Analysis
• 발행기관: 한국IT서비스학회
• 저자명: 테미타여 센코야(Temitayo Shenkoya) 이원국(Won-Guk Lee) 김의석(Eui-Seok Kim)
• 간행물 정보: 『한국IT서비스학회지』제23권 제6호, 1~17쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2024.12.31

국문 초록

In the era of the Fourth Industrial Revolution, characterized by rapid digital advancements, the metaverse is emerging as a significant innovation driving business transformation. This study explores the impact of the metaverse on business models within the context of the Fourth Industrial Revolution, positioned at the intersection of digital transformation. By adopting a systematic literature review and bibliometric analysis as research methodologies, the study addresses two key research questions: the impact of the metaverse on business model transformation and the potential changes the metaverse may bring to future society from a business perspective. The findings emphasize that companies embracing the metaverse are increasingly shifting towards customer-centric models, with the metaverse showing potential to drive the transition of users into a tangible online life, particularly in sectors such as education, finance, and healthcare. This study serves as an academic milestone for further in-depth research in the metaverse field and offers essential insights for practitioners navigating the emerging digital convergence environment.

목차

1. 서론

2. 이론적 배경

3. 연구 방법

4. 분석 결과

5. 결론

참고문헌

키워드

Metaverse Business Model Innovation Business and Society Digital Transformation Fourth Industrial Revolution