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• 영문명: Analysis of Online Food Purchase Frequency in Dual-Income Households Using the Nonlinear Difference in Differences
• 발행기관: 한국농업경제학회
• 저자명: 한은수(Eunsu Han) 윤병삼(Byungsam Yoon) 조원주(Wonjoo Cho)
• 간행물 정보: 『농업경제연구』65권 4호, 67~90쪽, 전체 24쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.12.31

국문 초록

Dual-income households often prefer online food purchases as a way to save time on household tasks. This study analyzes the effect of dual-income status on the frequency of online food purchases. Using propensity score matching(PSM), similar treatment and control groups were created, and a nonlinear difference-in-differences(DID) model, based on Karaca-Mandic et al.(2012) and Puhani(2012), was applied. The results show that dual-income status increases the probability of high-frequency online food purchases by 6.8 and 8.4 percentage points, respectively. Additionally, the transition rate analysis reveals that low-frequency consumers are more likely to shift to high-frequency online food purchases after becoming part of a dual-income household. These findings suggest that dual-income households not only increase online food purchases among existing users but also generate new demand from those who previously consumed less. This study provides useful insights for identifying potential future consumers in the growing online food market.

목차

Ⅰ. 서 론

Ⅱ. 연구방법 및 절차

Ⅲ. 분석 결과

Ⅳ. 요약 및 결론

참고문헌

키워드

PSM Nonlinear DID Dual-Income Households Online Food Purchase