본문 바로가기

추천 검색어

실시간 인기 검색어

학술논문

Leveraging Ambidextrous Market Orientations for SME Export Success in Emerging Markets

이용수 12

영문명
Leveraging Ambidextrous Market Orientations for SME Export Success in Emerging Markets
발행기관
한국무역연구원
저자명
Charles Arthur Robb
간행물 정보
『무역연구』제20권 제3호, 55~75쪽, 전체 21쪽
주제분류
경제경영 > 무역학
파일형태
PDF
발행일자
2024.06.30
5,320

구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.

1:1 문의
논문 표지

국문 초록

Purpose - The purpose of this study is to examine the relationships between responsive market orientation, market capability, proactive market orientation, and export performance in small and medium-sized enterprises operating in emerging markets. Design/Methodology/Approach - This research adopts a quantitative research design analyzing 270 questionnaires of managers/owners from emerging market SMEs operating in South Africa. A cross-sectional survey methodology encourages an investigation into the interrelationships between responsive market orientation, market capability, proactive market orientation, and export performance. Statistical analyses, including regression and moderation analyses, were employed to examine the hypothesized relationships and test moderation effects. The use of robust research methods ensures the validity and reliability of our findings, contributing to a rigorous exploration of strategic management dynamics in emerging market SMEs. Findings - Our study found that market orientation positively influences market capability in emerging market SMEs. However, while responsive market orientation was not directly associated with export performance, market capability was found to significantly enhance export performance. Additionally, proactive market orientation was identified as a moderator, strengthening the relationship between market capability and export performance. Research Implications - This study contributes to the existing literature by providing empirical insights into the relationships between responsive market orientation, market capability, proactive market orientation, and export performance specifically in the context of SMEs operating in emerging markets. By examining these relationships simultaneously and considering market proactiveness as a moderator, our study offers original insights that advances our understanding of strategic management and international business in the context of the African economy.

영문 초록

목차

Ⅰ. Introduction
Ⅱ. Literature Review and Hypotheses
Ⅲ. Methodology
Ⅳ. Analysis and Results
Ⅴ. Discussion
References

키워드

해당간행물 수록 논문

참고문헌

교보eBook 첫 방문을 환영 합니다!

신규가입 혜택 지급이 완료 되었습니다.

바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!

교보e캐시 1,000원
TOP
인용하기
APA

Charles Arthur Robb. (2024).Leveraging Ambidextrous Market Orientations for SME Export Success in Emerging Markets. 무역연구, 20 (3), 55-75

MLA

Charles Arthur Robb. "Leveraging Ambidextrous Market Orientations for SME Export Success in Emerging Markets." 무역연구, 20.3(2024): 55-75

결제완료
e캐시 원 결제 계속 하시겠습니까?
교보 e캐시 간편 결제