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• 영문명: Impact of Concerns on Service, Platform, Network, Device, and Privacy in the Use of Fintech in the Internet of Things Environment
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 임세헌(Se-Hun Lim)
• 간행물 정보: 『아태비즈니스연구』제15권 제2호, 107~123쪽, 전체 17쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

Purpose- This study aims to analyze the relationship between perceived risk, privacy concerns, continual intention to use of Fintech services. Design/methodology/approach- This research developed a conceptual framework using attitude theory and analyzed the relationship between risk perception to Fintech services, Fintech concerns(service concern, platform concern, network concern, device concern, and privacy concern), and continual use in the context of Fintech services. In this study, Data analyzed using the PLS(partial least squares) structural equation model approach. Findings- As a result of empirical analysis, Fintech risk perception affected service concern, platform concern, network concern, device concern, and privacy concern. In addition, it was found that privacy risk did not affect continual use of Fintech services. In addition, among Fintech service concerns, platform concern, network concern, and privacy concern did not affect continual use of Fintech services. However, only device concern affected the intention to continual use of Fintech services. Research implications or Originality- The results will help to understand the psychology of Fintech service users and develop more stable Fintech services continual use strategies.

목차

Ⅰ. 서론

Ⅱ. 선행연구 및 가설

Ⅲ. 연구방법론

Ⅳ. 실증분석 결과

Ⅴ. 결론

References

키워드

Fintech Concern Risk Privacy Intention Attitude