Promoting the Consumption of Electric Vehicles: an Empirical Study in Vietnam

• 영문명: Promoting the Consumption of Electric Vehicles: an Empirical Study in Vietnam
• 발행기관: 한국유통과학회
• 저자명: Cuong NGUYEN Thao TRAN Khanh HA Han PHAN
• 간행물 정보: 『산경연구논집(JIDB)』Volume.15 No.3, 21~29쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.03.30

영문 초록

Purpose: Electronic vehicles (EV) consumption become more prevalent among Vietnamese consumers. This paper aims to empirically assess the determinants of EV purchase intention among Vietnamese consumers. The research findings are expected to promote the consumption of electric vehicles in Vietnam. Research design, data and methodology: The quantitative research approach employed the Exploratory Factor Analysis (EFA). The sample size includes 301 respodents. Research design unified Theory of Acceptance and Use of Technology (UTAUT) and UTAUT2. The data collection process employ the non-probability sampling. Questionaire survey consists of 24 questions given to respondents via Google Form link. Data is processed by SPSS version 20 software. Results: The results proposed 04 determinants of the intention to buy electric vehicles: Government Support, Environmental Concern, Price Value, and Performance. Conclusions: Theorectical implications and managerial implications are also discussed to promote the consumption of electronic vehicles in Vietnam. Besides, the findings show that Price value, Environmental Concern and Performance positively affect the purchase intention of EV among Vietnamese consumers. Remarkably, Government Support is proven to be an insignificant factor in EV purchase intention. The call for further research rely on the role of government support in order to promote EV consumption in Vietnam and other emerging markets worldwide.

목차

1. Introduction

2. Literature Review

3. Research Methods and Materials

4. Results

5. Conclusions

6. Implications

References

키워드

Purchase Intention Performance Price Value Environmental Concern Electric Vehicles Electric Vehicles