A Study on Travel Preference of Jinan Group Tourists to South Korea

• 영문명: A Study on Travel Preference of Jinan Group Tourists to South Korea
• 발행기관: 한중경제문화학회
• 저자명: Sun, Jing Zhang, Yuqi
• 간행물 정보: 『한중경제문화연구』제6권, 181~196쪽, 전체 16쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.02.29

영문 초록

With the more frequent economic and cultural exchanges between China and South Korea, tourist arrivals to South Korea are also booming. The study on travel preference is significant to promote the tourist market and route design. This paper studies the group tourists from Jinan, Shandong province to South Korea, and analyzes their preferences on travel, motivation and consumption. It also studies whether the demographic variable has distinctive influences on travel preference. Finally it puts forwards the suggestions to improve the service and quality of group travellers to South Korea.

목차

Ⅰ. Introduction

Ⅱ. Methodology and Empirical Analyses

Ⅲ. Analyses of Travel Preference from the Survey

Ⅳ. Findings and Discussion

Ⅴ. Conclusion

키워드

Group Tourist Travel Preference Research