카페이용객들의 유기농, 건강도, 구매의도와 영양 정보공개의 관계에 관한 탐구

• 영문명: Exploration for the relationship between organic, healthiness, intention to purchase, and nutrition disclosure: case of Starbucks
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 송명근 이원석 문준호
• 간행물 정보: 『아태비즈니스연구』제14권 제3호, 271~281쪽, 전체 11쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2023.09.30

영문 초록

Purpose - The purpose of this study is to investigate influential attributes of intention to purchase in the context of cafe business. Design/methodology/approach - The explained variable is intention to purchase. This study used organic, healthiness, and nutrition disclosure as the main attributes to account for intention to purchase. Research target of this work is consumers experienced with Starbucks. The number of observation is 455. Multiple regression analysis is adopted for testing hypotheses. Findings - The results presented that organic positively affect healthiness. Also, nutrition disclosure positively moderates the relationship between healthiness and organic. Moreover, intention to purchase is positively influenced by healthiness. Research implications or Originality - Given the results, this informs cafe managers. Also, this research sheds light to the literature by unveiling the moderating effect of nutrition disclosure in the cafe consumer research domain.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 연구가설 도출

Ⅲ. 연구방법론

Ⅳ. 실증분석 결과

Ⅴ. 결론

References

키워드

Intention to purchase Organic Nutrition disclosure healthiness and cafe business