A Study on the Estimation of the Value of Tourists’ WTP by Payment Method: Focusing on the Gangwon State

• 영문명: A Study on the Estimation of the Value of Tourists’ WTP by Payment Method: Focusing on the Gangwon State
• 발행기관: 강원대학교 경영경제연구소
• 저자명: Hee-Won Yang Chang-Young Jeon O-Young Kwon
• 간행물 정보: 『아태비즈니스연구』제14권 제3호, 251~269쪽, 전체 19쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2023.09.30

영문 초록

Purpose - This study estimated the value of tourists’ willingness to pay (WTP) to develop and promote regional tourism and minimize external effects using the contingent valuation method (CVM). Design/methodology/approach - To reduce exaggeration bias, a major issue of CVM, a pilot survey was conducted to categorize bid value. Additionally, the payment method was divided into a tourism fund and tourism taxes, and the respondents’ answers were reaffirmed in two stages. Findings - As a result of the analysis, the tourists’ WTP was estimated to be 5,132 KRW (3.60 USD) for the tourism fund and 1,036 KRW (0.73 USD) for tourism taxes. Research implications or Originality - The results of this study provide implications for securing financial resources and establishing policies in Gangwon province, which promotes special self-governing.

목차

Ⅰ. Introduction

Ⅱ. Literature review

Ⅲ. Methodology

Ⅳ. Results

Ⅴ. Discussion and Conclusion

References

키워드

Tourism Fund Tourism Taxes Special Self-Governing Province Contingent Valuation Method Willingness to pay