The Impact of Franchise Costs at Franchise Headquarters on Corporate Permanence: The Sequential Mediating Effect of Franchisee Satisfaction and Management Performance

• 영문명: The Impact of Franchise Costs at Franchise Headquarters on Corporate Permanence: The Sequential Mediating Effect of Franchisee Satisfaction and Management Performance
• 발행기관: 한국프랜차이즈경영학회
• 저자명: 채희준 강병오 채희원
• 간행물 정보: 『한국프랜차이즈경영연구』제14권 제3호, 37~52쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2023.09.30

영문 초록

Purpose: This study is to investigate the causal relationship between franchise headquarters’ franchise cost and franchise satisfaction and management performance, and to verify the structural relationship between franchise cost and corporate permanence. Research design, data and methodology: The data were collected from 200 medium-sized franchisees in Seoul and analyzed using confirmatory factor analysis (CFA) to test the validity of the measurement model and the structural equation model (SEM) to identify the impact of franchise costs on corporate performance with the Amos 28.0 program. Result: Franchise costs were found to have a negative effect on franchise satisfaction and corporate permanence. It was confirmed that franchise satisfaction had a significant positive effect on management performance and corporate permanence. Franchise costs had a sequential mediating effect on franchise satisfaction and management performance, which had a significant impact on corporate permanence. Conclusions: This study expanded the theoretical scope by applying the expectation confirmation theory to corporate transactions. In addition, the franchise headquarters proposes ways to create a culture of franchise business with trust by presenting appropriate franchise costs to improve management performance and corporate permanence through franchise satisfaction.

목차

1. Introduction

2. Literature Review

3. Research Methods and Materials

4. Analysis

5. Discussion and Implications

References

키워드

가맹비용 가맹만족 경영성과 기업영속성 Franchise Cost Franchise satisfaction Management Performance Corporate Permanence