Airline Passenger Repurchase Behavior Intention Model: Moderating Effect of Leisure and Corporate Travel in Korea Market

• 영문명: Airline Passenger Repurchase Behavior Intention Model: Moderating Effect of Leisure and Corporate Travel in Korea Market
• 발행기관: 한국유통과학회
• 저자명: DongRyeol CHOI Sukhoon CHUNG Jin-Woo PARK
• 간행물 정보: 『유통과학연구(JDS)』제21권 제8호, 69~82쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.08.31

영문 초록

Purpose: This research aims to explore the effects of airline’s pricing and service quality through service distribution process on repurchasing intention of the air passengers with meditations of passenger satisfaction and airline brand. Research design, data and methodology: This paper particularly focused on employing the moderating effect with two different market segmentations, namely leisure and corporate purpose travelers, in the Korean market. The total sample size of this research is 363 respondents of the general public in Korea. For the methodology of this research, structural equation modeling (SEM) was utilized for the statistical analysis. Results: It figured out that passenger satisfaction is ultimately the most important among variables of price, service quality and repurchase intention for both groups. On the contrary, the relationships, between price and airline brand in both groups, and between airline brand and repurchase intention in the leisure travel only, were not noted as beneficial effects. Conclusions: More noteworthy was that airline brand had a positive influence on repurchase intention in the corporate travel group. Based on this research, the results will deliver the contributions to the commercial airlines in the future.

목차

1. Introduction

2. Literature Review

3. Research Methodology

4. Conclusion and Implications

References

키워드

Price Service Quality Service Distribution Passenger Satisfaction Airline Brand Passenger Repurchase Intention