Determinants Influencing Housing-Option Decision of Gen Y: The Case of Vietnam

• 영문명: Determinants Influencing Housing-Option Decision of Gen Y: The Case of Vietnam
• 발행기관: 한국유통과학회
• 저자명: Ha Thu LUONG Dung Manh TRAN Dan Linh Ngoc NGUYEN Van Bao NGUYEN Anh Thuc LE Hieu Van PHAM
• 간행물 정보: 『유통과학연구(JDS)』제21권 제7호, 51~63쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.07.31

영문 초록

Housing is not only a basic requirement, but also a method to maintain stability and improve living. In the period of rapid social development which has a significant impact on the aging population, the housing issue is an impediment to Gen Y in Asia. Therefore, solving the housing conundrum is the most effective solution to other social problems. Purpose: This research is conducted to investigate factors influencing housing-option decisions of Gen Y and proposes recommendations to them as well as Governments and the real estate investors. Research design, data, and methodology: The Theory of Planned Behavior was employed with the expanded variables (Financial status, Location, Public services and Government incentives) based on literature review. Results: With 445 valid responses, almost all proposed hypotheses are accepted, which supports the positive interrelationship among variables. In the stage of data processing, we have determined the influence of each factor to the dependent variable “Actual Behavior”, thereby helping real estate investors understand their desires, as well as improve the ability to meet customer needs. Conclusion: This is the basis to determine the influence of these factors, thereby providing recommendations to customers and what is more, giving real estate enterprises an insight of customers' demand in order to improve product quality and optimize the benefits of each party.

목차

1. Introduction

2. Literature Review

3. Hypothesis Development and Research Model

4. Research Methodology

5. Analysis Results

6. Contribution

7. Conclusion and Implication

8. Limitation and Suggestion Future Researches

Acknowledgement

References

키워드

Housing-Option Real Estate Public Service Government Incentives Location TPB Gen Y.