친환경 호텔의 자연기반해법과 고객의 친환경 행동의도와의 관계에 대한 연구

• 영문명: Study of the Effect of Nature Based Solutions of Green Hotel on Customers’ Pro-environment Behavioral Intentions
• 발행기관: 한국프랜차이즈경영학회
• 저자명: 김태욱 윤선미
• 간행물 정보: 『한국프랜차이즈경영연구』제14권 제2호, 49~60쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

Purpose: NBS (Natural-based Solutions) characteristics as eco-friendly hotels were divided into eco-friendly indoor and outdoor to structurally verify the relationship between customers' perceived eco-friendly value, psychological well-being, customer satisfaction, and pro-environmental behavioral intention. Research design, data and methodology: This survey conducted responses to customers who had experience using eco-friendly hotels for the past two years. SPSS 22.0 and AMOS 22.0 statistical programs were used for the collected questionnaire data. First, frequency analysis and confirmatory factor analysis (CFA) were verified, and structural correlation between variables was verified by covariance matrix structural equation (CB-SEM). Result: First, NBS was found to have a significant positive (+) effect on perceived eco-friendly value and psychological well-being. Second, psychological well-being was found to have a significant positive (+) effect on customer satisfaction and eco-friendly behavioral intention. Finally, Hypothesis 3 was accepted as perceived eco-value showed a significant positive (+) effect on eco-friendly behavioral intention, but Hypothesis 2 was rejected because it did not have a significant effect on customer satisfaction. Conclusions: theoretical and practical implications for the impact of NBS as an eco-friendly hotel on customers' eco-friendly behavior can be provided, as well as basic evidence for establishing efficient management strategies for hotel companies.

목차

1. 서론

2. 이론적 고찰

3. 연구설계

4. 실증분석

5. 논의 및 결론

References

키워드

자연기반해법 지각된 친환경 가치 심리적 웰빙 고객만족 친환경 행동의도 Natural-based Solutions (NBS) Perceived Eco-friendly Value Psychological Well-being Customer Satisfaction Pro-environmental Behavior Intention