학술논문
Qualitative Research Design: How Visual Design Marketing Strategy Can Increase Product Brand Value
이용수 17
- 영문명
- Qualitative Research Design: How Visual Design Marketing Strategy Can Increase Product Brand Value
- 발행기관
- 한국유통과학회
- 저자명
- Jae-Seong SEOL
- 간행물 정보
- 『산경연구논집(JIDB)』Volume.14 No.5, 1~9쪽, 전체 9쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2023.05.31
무료
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국문 초록
영문 초록
Purpose: Visual design has many prospective applications, including attaining business, social, educational, and political goals. The purpose of this study is to gain an understanding of how visual design influences consumer-facing brand values and marketing messages. In order to be successful in marketing, one must promptly attract the attention of the clients one is attempting to sell to. Research design, data and methodology: In order for the research to provide useful information, it will be necessary to sort the findings in descending order of importance and construct an integrated whole out of the knowledge gleaned from various books, papers, and other sources. This method is essential for establishing the degree of objectivity present in each piece of research and combining the results of those studies. Results: Visual marketing promotes a product or service through moving or still images, illustrations, logos, and other forms of digital content. The audience may comprehend your message better if you include visuals. Even if people only scan your content, they may be more likely to notice it if it is presented appealingly. Conclusions: In conclusion, this study found that visual design substantially influences both the demand for products and the awareness of brand values within their target audiences
목차
1. Introduction
2. Literature Review
3. Research Methodology
4. Findings
5. Implications
6. Conclusions and Limitations
References
해당간행물 수록 논문
- The Effect of Eco-Friendly Interior Designs in the Urban Hotel To Attract Potential Customers
- Qualitative Research Design: How Visual Design Marketing Strategy Can Increase Product Brand Value
- The Role of Face Masks Changed by COVID-19 in Republic of Korea
- Factors Influencing Oriental Art Gallery Business and Strategies to Promote Sales of Oriental Art Works
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