Comparing the Motives for Exhibition Participation: Visitors’ versus Exhibitors’ Perspectives

• 영문명: Comparing the Motives for Exhibition Participation: Visitors’ versus Exhibitors’ Perspectives
• 발행기관: 한국관광학회
• 저자명: Myong Jae Lee Jung Mo Seo Sylvester Yeung
• 간행물 정보: 『International Journal of Tourism Science』Vol.12 No.3, 1~19쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

This exploratory study aims to identify and compare major motives for exhibition participation from the perspectives of exhibitors and visitors. Built on previous research, this study collects exhibition participation attributes and delineates the underlying dimensions of participation motives for both exhibitors and visitors using the empirical data collected from ten exhibitions held in Hong Kong. Five major motives for exhibition participation for both exhibitors and visitors were identified through exploratory factor analyses. The results of group comparison revealed that both exhibitors and visitors focused on non-selling/purchasing activities at exhibitions. The non-selling/purchasing activities and the importance order of motive factors between these two groups were found to be substantially different, which provides exhibition organizers with important managerial implications.

목차

Introduction

Literature Reviews

Method

Results

Discussion

Conclusion and Future Research

REFERENCES

키워드

Exhibitors Exhibition Visitors Participation Motives Networking