학술논문
Applying Linear Programming in City Brand Equity Concept: A Case Study of Hong Kong
이용수 0
- 영문명
- Applying Linear Programming in City Brand Equity Concept: A Case Study of Hong Kong
- 발행기관
- 한국관광학회
- 저자명
- Chung-shing Chan
- 간행물 정보
- 『International Journal of Tourism Science』Vol.14 No.1, 1~22쪽, 전체 22쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2014.04.30
5,440원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
Places, including countries and cities, have started to apply branding strategies to enhance their position as tourist destinations and attract targeted immigrants. Whether a particular place brand carries economic value is determined by the presence or absence of brand equity. Brand equity measurement is thus becoming more quantitative in nature based on the selective nature of place branding. Characterized by the distinctive nature of branding places including cities, neural networks, genetic algorithms and linear programming are three types of research approaches that may be useful in decision-making of city marketing and branding. With respect to Hong Kong and relevant data availability, the author believes that linear programming is applicable to stimulating brand equity maximization. While acknowledging a number of constraints, for example but not limited to, budget, policy, administration, and non-negativity constraints, city authorities and marketers should formulate a specific function to measure their city’s brand value or liability for a more effective and focused branding strategy.
목차
Introduction
Application and Justification of the Use of Linear Programming
Inapplicability of Neural Network and Genetic Algorithm
Conclusion
References
해당간행물 수록 논문
- Developing a Sustainable and Green City Brand for Hong Kong: Assessment of Current Brand and Park Resources
- Chinese Medicine as a product filling the wellness health tourism niche in China: Prospect and challenges
- Reading Postcards: Multiple Enactments of Tourism Destinations. The case of Pai, Thailand
- Barcelona, a Leader Destination in Cruise-passenger Tourism: Keys, Impacts and Facts
- Applying Linear Programming in City Brand Equity Concept: A Case Study of Hong Kong
- Legal Frameworks of Property Reclamation and Reconciliation: The Case of Kum Kang Mountain Resorts
- Creativity and the Structure of Tourism Destination Networks
참고문헌
관련논문
사회과학 > 관광학분야 BEST
더보기사회과학 > 관광학분야 NEW
- Is this the time to brace for the return of Chinese tourists? Focusing on different risks and uncertainty perceptions
- Do tourists perceive the same risks in border tourism? The case of destinations along the U.S.-Mexico border
- 5성급 호텔의 인공지능 서비스 로봇 이용객의 행동의도에 미치는 영향관계에 대한 연구
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!