학술논문
An examination of the pull and push factors influencing hotel selection by Chinese outbound travelers
이용수 0
- 영문명
- An examination of the pull and push factors influencing hotel selection by Chinese outbound travelers
- 발행기관
- 한국관광학회
- 저자명
- Glenn Mccartney ZhuYing Ge
- 간행물 정보
- 『International Journal of Tourism Science』Vol.16 No.1, 41~59쪽, 전체 19쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2016.09.30
5,080원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
This research examines what push and pull decision-making factors had significant influence in Macao hotel selection by Chinese guests. This is particularly important given Macao’s present challenging hospitality competitive climate with several thousand new luxury hotel rooms by 2017 coupled with a decline in complimentary rooms required by casinos due to the reverse in Macao’s gaming fortunes since 2014. Macao’s casino and hospitality success since its Handover in 1999 has become increasingly reliant on Chinese visitation and particularly VIP casino patrons. With the luxury hotel segment benefiting from a complimentary casino room allotment, the crackdown by the Chinese leadership on corruption in 2014, which negatively impacted VIP casino play, means the acquisition of new Chinese leisure and business travel markets will be needed coupled with greater insight on their room purchase behaviour. As a crossborder location from Zhuhai where the hotel industry has flourished, Macao’s luxury brand sector needs to appeal to a Chinese visitor who is historically and predominantly a day-tripper to Macao. Importantly, this study examined and found significant profile and travel behaviour differences with regard to push and pull factors influencing Macao hotel purchase by Chinese visitors. Most were repeat visitors to Macao booking rooms via intermediates rather than the hotel directly. Key important push and pull decision-making factors were found within certain traveler profiles, revealing areas requiring strategic focus for Macao hotel marketing initiatives and campaigns given this increasingly competitive landscape.
목차
Introduction
Literature review
Methodology
Findings
Discussion
Implications
Conclusion
Limitations and future investigation
Disclosure statement
References
해당간행물 수록 논문
- Patterns of political instability and inbound tourism to South KoreaPatterns of political instability and inbound tourism to South Korea
- An examination of the pull and push factors influencing hotel selection by Chinese outbound travelers
- Determinants of tourist satisfaction with national park guides and facilities in the Galápagos
- Backpackers’ views on risk in the Cape Coast-Elmina area of Ghana
- A comparative analysis of East African destination marketing organizations’ websites
- Fundamental sources and sustainable development of the Korean cultural entertainment industry with the Korean wave
참고문헌
관련논문
사회과학 > 관광학분야 BEST
더보기사회과학 > 관광학분야 NEW
- Is this the time to brace for the return of Chinese tourists? Focusing on different risks and uncertainty perceptions
- Do tourists perceive the same risks in border tourism? The case of destinations along the U.S.-Mexico border
- 5성급 호텔의 인공지능 서비스 로봇 이용객의 행동의도에 미치는 영향관계에 대한 연구
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!