Airbnb landlords and price strategy: Have they learnt price discrimination from the hotel industry? Evidence from Barcelona

• 영문명: Airbnb landlords and price strategy: Have they learnt price discrimination from the hotel industry? Evidence from Barcelona
• 발행기관: 한국관광학회
• 저자명: Juan Pedro Aznar Josep Maria Sayeras Guillem Segarra Jorge Claveria
• 간행물 정보: 『International Journal of Tourism Science』Vol.18 No.1, 16~28쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.02.28

영문 초록

The hospitality industry is facing a major disruption as a consequence of Airbnb and similar peer-to-peer platforms. This empirical research analyses the impact of perceived quality in pricing differences according to seasonality. Upper-scale hotels show less difference comparing peak and low season prices than do middle-scale hotels. Airbnb landlords discriminate prices according to seasonality, but contrary to the hotels, there are generally no differences between weekday and weekend pricing. Perceived quality seems to have a lower effect on prices for Airbnb apartments compared to the hotel industry, suggesting the idea of two clearly different business models.

목차

Introduction

Literature review

Data and method

Discussion and conclusions

Geolocation information

Disclosure statement

ORCID

References

키워드

Temporary price discrimination Airbnb service quality location lodging industry customers’ Internet valuation