농업인의 영농형 태양광 수용의도에 관한 연구

• 영문명: A Study on Farmers’ Acceptance Intention of Agrophotovoltaics －Focusing on the Extended Unified Theory of Acceptance and Use of Technology 2－
• 발행기관: 한국농촌지도학회
• 저자명: 김원빈(Won-Bin Kim) 안주영(Ju-Young An) 심근호(Geun-Ho Shim) 엄지범(Ji-Bum Um)
• 간행물 정보: 『농촌지도와 개발』30권 1호, 15~29쪽, 전체 15쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2023.03.31

영문 초록

Recently, there has been increasing interest in renewable energy in the agricultural sector. Agrophotovoltaics, producing electricity while farming, has attracted much attention. This study aims to identify the factors influencing the acceptance intention of Agrophotovoltaics. Using the UTAUT2 model, we designed a research model to examine the impact of performance expectancy, effort expectancy, facilitating conditions, social influence, and investment utility on the intention to adopt Agrophotovoltaics through the mediation effect of the user’s innovativeness. We conducted a survey on farmers and obtained 212 responses for the final analysis. The results showed that effort expectancy and innovativeness significantly positively affected the intention to adopt Agrophotovoltaics. Furthermore, innovativeness was found to fully mediate the relationship among performance expectancy, facilitating conditions, investment utility, and acceptance intention. This suggests that focusing supportive measures on innovative groups could promote the adoption of Agrophotovoltaics.

키워드

Agrophotovoltaics Technology Acceptance Theory UTAUT2 Aceptance Intention Mediation Effect