레스토랑의 안전성이 신뢰, 불안, 만족 그리고 재방문 의도에 미치는 영향

• 영문명: Effects of Restaurant’s Safety on Trust, Anxiety, Satisfaction and Revisit Intention
• 발행기관: 한국프랜차이즈경영학회
• 저자명: 양대권 김성훈 용석광
• 간행물 정보: 『한국프랜차이즈경영연구』제14권 제1호, 23~38쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2023.03.30

영문 초록

Purpose: Most people are worried about contracting COVID-19, which in turn increases anxiety that they may have contracted COVID-19. Therefore, this study examines the effect of restaurant safety consisting of hygiene, store management, and countermeasure on trust, anxiety, satisfaction, and revisit intention. Research design, data and methodology: The data were collected from 537 consumers who had experiences of visiting a restaurant within the last 2 months and analyzed with SPSS 28.0 and SmartPLS 4.0 programs. Result: The hygiene, management, and countermeasure had a significant positive (+) effect on trust. Restaurant hygiene was found to have a significant negative (-) effect on anxiety, but countermeasure had a significant positive (+) effect on anxiety. Meanwhile, management did not appear to have a significant effect on anxiety. Trust was found to have a significant positive (+) effect on satisfaction and revisit intention. Anxiety was found to have a significant negative (-) effect on satisfaction but had no significant effect on revisit intention. Finally, satisfaction was found to have a significant positive (+) effect on revisit intention. Conclusions: As a result of the study, this study explained the safety of restaurants in the COVID-19 pandemic environment through the protective motivation theory.

목차

1. 서론

2. 이론적 고찰

3. 연구설계

4. 실증분석

5. 결론

References

키워드

안전성 신뢰 불안 만족 재방문 의도 Safety Trust Anxiety Satisfaction Revisit Intention