Z세대의 소비가치가 코스메슈티컬의 안전성과 구매행동에 미치는 영향

• 영문명: The Effect of Generation Z's Consumption Value on Cosmeceutical Safety and Purchasing Behavior
• 발행기관: 한국인체미용예술학회
• 저자명: 조예은 이인희
• 간행물 정보: 『한국인체미용예술학회지』제24권 제1호, 27~45쪽, 전체 19쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2023.03.20

영문 초록

This study attempted to analyze the influence of consumption values on cosmeceutical safety and purchase behavior against Generation Z and provide basic data for marketing with a goal of facilitating the cosmeceutical market. First, concerning the influence of consumption values on the safety of cosmeceuticals, ‘functional value’, ‘emotional value’ and ‘epistemic value’ revealed a statistically significant effect. Second, regarding the influence of consumption values on purchase behavior, ‘functional value’, ‘emotional value’ and ‘epistemic value’ showed a statistically significant effect. Third, regarding the influence of cosmeceutical safety on purchase behavior, a statistically significant effect was found in ‘information search’ and ‘selection criteria’. The above results confirmed that satisfying cosmeceutical safety by Gen Z’s consumption values triggers purchase behavior. In other words, it is required for cosmeceutical companies to product specialized products to enhance the value of their marketing strategies, help consumers build beneficial safety and make them interested in their products. Furthermore, they are needed to develop a specific plan to provide correct product information and services by quickly catching consumer needs and trends. It is anticipated that the study results would help in their marketing strategies.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

Z세대 소비가치 코스메슈티컬 안전성 구매행동 Generation Z Consumption Values Cosmeceutical Safety Purchasing Behavior