리조트 유형에 따른 관광동기 연구

• 영문명: A Study on the Tourism Motivation by Resort Type
• 발행기관: 관광경영학회
• 저자명: 이주형 이철진
• 간행물 정보: 『관광경영연구』제12권 제2호, 131~153쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

This study aims at promoting product and service quality that resort enterprises provide and establishing the basis for setting up customer-oriented marketing strategy through looking into the systemized motives of tourists that visit various types of resort. Thereupon, this study focused on analyzing the characteristics of tour motives by resort types and the relationships between tour motives and the attributes of resort choice on the tourists who use four types of resort: golf, ski, spa, and seashore, and derived the following issues: Firstly, in case of the tourists who visit resorts for the purpose of rest, comfort, and health, it is shown that they prefer golf-type or spa-type resorts through which they can restore their minds and bodies and pursue re-creative activities. Secondly, no matter what type of resort the tourists choose, the attributes of resort choice have common characteristics; whatever the type of resort the tourists may choose, it is shown that the factors they consider in the evoke set are common. Thirdly, there are significant relationships between the caused tourism motivations and the choice attributes of resort; it is shown that the pushing- factors of tourists influence the pulling- factors and there are differences between pulling- factors in accordance with the factors that induced the choice.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 조사설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Resort Tourist Resort type Tourism Motivation Choice Attributes