관광기업의 혁신활동과 지각된 기업성과와의 관계 연구

• 영문명: Assessing tourism corporation's innovation and Perceived performance: Using market orientation as a moderating variable
• 발행기관: 관광경영학회
• 저자명: 장희숙 홍정화 김홍범
• 간행물 정보: 『관광경영연구』제19권 제3호, 293~311쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.07.31

영문 초록

The purpose of present study was to explore the relationship between innovation and performance in tourism corporations. Based on this, a survey was conducted for 20days from 23th of October 2013 to 12th of November 2013. The tourism corporations were selected as the subject of this research, and 137 valid samples in total were collected. Current measures of innovation can be divided into six components which are marketing, product, technology, organization, process and effective improvement. Empirical findings unveiled that marketing innovation has strongest positive effects on tourism corporations' performance. The results of the research highlighted that customer orientation has moderating effects on technology innovation and process innovation whereas competitor orientation was more associated with process innovation and corporations' performance. The findings are expected to aid in knowledge of tourism corporations so they can be better managed in innovation process in the future. Moreover, it provided support for the view when top priority need to be set in management aspects.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Innovation Tourism Corporation Corporate Performance Market Orientation