Research on Characteristics of Platforms for Purchasing Airline Tickets: Focusing on Air Ticket Distribution in Korea

• 영문명: Research on Characteristics of Platforms for Purchasing Airline Tickets: Focusing on Air Ticket Distribution in Korea
• 발행기관: 한국유통과학회
• 저자명: Seonhee KO
• 간행물 정보: 『유통과학연구(JDS)』제21권 제2호, 119~129쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.02.28

영문 초록

Purpose: This study intended to examine the effects of the characteristics of platforms for purchasing airline tickets on perceived ease of use, usefulness, and e-loyalty, applying the technology acceptance model. Research design, data and methodology: A research model was established based on previous studies, and data were collected from consumers with experience in the airline ticket purchasing platform. 175 valid samples were used and analyzed using SEM. Results: Characteristics of the ticket purchase platform were classified into sub-factors of accessibility, functionality and information reliability through theoretical consideration. The established hypotheses for the research were partially accepted. Conclusions: First, functionality and information reliability were found to have significant positive effects on perceived ease of use, while accessibility did not have such effect. Second, accessibility did not affect the perceived usefulness, and both functionality and information reliability had a significant positive effect on perceived usefulness. Third, it was found that the perceived ease of use had a positive effect on perceived usefulness. Finally, it was found that perceived ease of use did not affect e-loyalty of the ticket purchasing platform, only perceived usefulness affected e-loyalty. This study had important academic and practical implications in the context of air ticket distribution.

목차

1. Introduction

2. Literature Reviews

3. Research Design

4. Results

5. Conclusion

References

키워드

Characteristics of Platforms Technology Acceptance Model (TAM) e- Loyalty Air Ticket Distribution Distribution Strategy Online Ticket Distribution