How Customer Responding to Coworking Spaces By 24 Hour Service Providers Under the Covid-19 Pandemic: A Case of Three Dummy Coworking Space Providers at Nakhon Ratchasima Province, Thailand

• 영문명: How Customer Responding to Coworking Spaces By 24 Hour Service Providers Under the Covid-19 Pandemic: A Case of Three Dummy Coworking Space Providers at Nakhon Ratchasima Province, Thailand
• 발행기관: People & Global Business Association
• 저자명: Adisak Suvittawat
• 간행물 정보: 『Global Business and Finance Review』Vol.28 No.1, 47~57쪽, 전체 11쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2023.02.28

영문 초록

Purpose: This study objective was looking for the variables of customers’ responding to coworking spaces during the covid-19 pandemic in Thailand. In the study we have set up three dummy coworking spaces in Nakhon Ratchasima, Thailand by testing the customers’ responding to the dummy coworking spaces services. Design/methodology/approach: This research is qualitative research and attempted to sizing a coworking space customers’ responding to the coworking space satisfaction, based on the various perspectives which described in sub-variables. The research instrument has been developed and created by using the quantitative method as a primary investigator (PI). The sample is four hundred customers who gave their insights about coworking spaces services by measuring their satisfactions. Findings: The results show that consumers are satisfied with product, price, promotion and place perspectives that provided by coworking space providers during covid-19. The recommendation for further study at other coworking spaces in many provinces, particularly in the big cities since the covid-19 crisis is getting more severe in the New Normal. Research limitations/implications: Time plays an important factor in the covid-19 crisis and makes a difference as far as prior and after immunization. The research framework needs to conduct more at other provinces for customer satisfaction variables confirmation. Originality/value: This research is original research which explored customers' satisfaction during the Covid-19 pandemic and it provides benefits for co-working space service providers. They adapt the co-working space suitable for people who are comfortable and safe. Furthermore, the co-working space service providers have a customer insight for new service creations.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Research Methodologies

Ⅳ. Research Findings

Ⅴ. Conclusion

Recommendations of This study

Conflict of Interest

References

키워드

Coworking Spaces Covid-19 Home-office Homeschooling Marketing Mix