진정성 체험이 문화유산 관광 후 평가에 미치는 영향

• 영문명: Impact of Tourists' Authenticity Experiences on their Post-Tour Assessment at a Cultural Heritage Site: Moderating Effects of their Motives
• 발행기관: 한국관광학회
• 저자명: 최정자
• 간행물 정보: 『관광학연구』제38권 제2호, 11~32쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.03.31

영문 초록

It has previously been proven that tourists' authenticity experiences have significant impacts on their post-tour assessment. The purpose of this study is to examine the moderating role of tourists' motives between their authenticity experiences(object-based objective, existential) and post-tour assessment and explore　the structural relationships among them. A total of 479 usable data were collected in one of the Korea's representative cultural tourist destinations, Gyeongju and analyzed utilizing structural equation model. Firstly, it was shown a good fit of the structural model among tourists' object-based objective authenticity, existential authenticity, and their post-tour assessment. Secondly, all the hypotheses testing the relationships among tourists' object-related and existential authenticity experiences and post-tour assessment were adopted. Finally, it was found that tourists' motives(culture, healing) did not play the moderating roles in the relationships between object-based and existential authenticity experiences and post-tour assessment. This study provides an insight into the relationships among tourists' motives, authenticity experiences, and post-tour assessment and implications for future research.

목차

I. 서론

II. 선행연구 및 가설설정

III. 연구방법

IV. 분석 결과

V. 결론 및 시사점

참고문헌

키워드

관광동기 힐링동기 문화동기 진정성 체험 관광 후 평가 Tourist motives Healing motive Cultural motive Authenticity experience Post-tour assessment