축제 이해집단 간 의미구조관계 및 역할모형 구축

• 영문명: The Structural Relationship of Meaning and the Development of a Role Model on a Festival among its Stakeholders: A Comparison of Representative Korean and New Zealand Cultural Festivals
• 발행기관: 한국관광학회
• 저자명: 오정근
• 간행물 정보: 『관광학연구』제36권 제10호, 173~192쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

The purpose of this paper was to examine how festival stakeholders as a supply group perceive festivals and grant festival's meaning, afterward grasping the structural relationship of meaning and developing of role model. Culturally representative events, the Andong Maskdance Festival (AMF) and the New Zealand International Arts Festival (NZIAF) were compared in terms of Korean culture representation and the bringing up of local cultural arts. In addition, NZIAF also emphasized economic impact such as the contribution to the local economy. In the roles relationship, in the case of AMF, the role of the festival committee and the local government as cultural subjects was prominent. Moreover, cultural and leisure-touristic helper for central government and local businesses, cultural sender for local press and local NGO was formed. In the case of NZIAF, the Festival committee which emphasized private autogenous power was revealed as an economic and cultural subject. Economic helper for central government, local government and local press, and economic sender's role for local businesses, and leisure-touristic sender for local NGO was formed.

목차

I. 서론

II. 이론적 고찰

III. 연구조사 설계

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

축제 이해집단 의미구조관계 역할모형 안동국제탈춤페스티벌 뉴질랜드국제문화예술축제 Festival stakeholders The structural relationship of meaning Role model Andong maskdance festival New Zealand international arts festival