20·30대 중국 여성의 외현적 자기애가 신체 이미지 및 뷰티관리 행동에 미치는 영향

• 영문명: The Effects of Overt Narcissistic Tendencies on Body Image and Beauty Care Behavior in Chinese Women in their 20-30s
• 발행기관: 한국인체미용예술학회
• 저자명: 바우하부엘 송태임
• 간행물 정보: 『한국인체미용예술학회지』제23권 제4호, 285~299쪽, 전체 15쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2022.12.20

영문 초록

This study attempted to investigate the influence of overt narcissistic tendencies on body images and beauty care behavior against young women in their 20s-30s living of China. For this, a survey was reconstructed based on previous studies, and the first pilot study was conducted against 20 Chinese women in their 20s or older. A total of 406 copies were used for the final analysis. The above results confirm that as overt narcissistic tendencies get stronger, body satisfaction, appearance orientation, ‘home beauty care’ and ‘beauty care by expert’ were higher. In a rapidly changing Chinese modern society, such trend has been influenced by social changes such as lookism and spread of online media. Under these circumstances, those with overt narcissistic tendencies having individualistic thinking and ostentatious attitude believe that outer beauty is more important than inner beauty. It is anticipated that the study results would be available as basic data in understanding the desirable values and sociocultural trends of beauty, suggesting the positive aspects of Chinese beauty industry and developing effective marketing strategies.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 제언

참고문헌

키워드

외현적 자기애성향 신체이미지 뷰티관리행동 Overt Narcissistic Tendency Body Image Beauty Care Behavior