Using Imp ortance Performance Analysis i n Parks Management A n A pplication t o Asian Park Da Nang, Viet Nam

• 영문명: Using Imp ortance Performance Analysis i n Parks Management A n A pplication t o Asian Park Da Nang, Viet Nam
• 발행기관: 한국문화관광학회
• 저자명: Huong T. C, Cao
• 간행물 정보: 『문화관광연구』제24권 제2호, 6~14쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2022.12.30

영문 초록

Service quality is an important factor effecting park management, and customers’ satisfaction. High service quality will providing high satisfaction. When customers satisfy, they will revisit the park and willing introduce to another customer. So, evaluating service quality is very important to park managers. The results of evaluation will help park managers increasing service quality and visitor return rate. The research using Importance – Performance Analysis (IPA) to measure the quality of Asian Park. The results of research suggesting some solutions for managers to improve service quality, increasing customer satisfaction and attracting more visitors.

키워드

Da Nang city Asian Park Service Quality IPA (Importance –Performance Analysis)