문학관광객의 방문동기가 만족 및 재방문에 미치는 영향

• 영문명: The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists
• 발행기관: 한국관광학회
• 저자명: 文寶英 李貞遠 李尙美
• 간행물 정보: 『관광학연구』제34권 제6호, 171~190쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

This study was to investigate literary tourists' level of awareness of Jeonbuk province as a literature tourist destination and to analyze the effects visitor motivation on satisfaction and revisit intention. Data were collected from 240 tourists who visited two popular literary tourism places(i.e., choi, myeung-hee, and seo, jeong-ju's literature gallery) on May 2010. Results showed that the tourists estimated Joonbuk province as a more than average literary tourism destination. The respondents counted Seo, jeoung-ju's poem gallery(Gochang), Choi, myeung-hee's literature gallery(Jeonju), Jo, jeongrae's a-ri-rang literature gallery(Kimjae) as the representative literary tourism places in Jeonbuk province. Results also showed that two factors of the visitor motivations(i.e., knowledge oriented & works experience' and 'leisure') made a significant impact on satisfaction and revisiting intention. However, 'visiting without special reason' factor was negatively associated with satisfaction and revisitation.

목차

Ⅰ. 서론

Ⅱ. 선행연구 고찰

Ⅲ. 조사설계

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

문학관광 동기 만족 재방문 Literary tourism Motivation Satisfaction Revisit intention