Hotel rewards programs for different membership tiers

• 영문명: Hotel rewards programs for different membership tiers
• 발행기관: 한국관광학회
• 저자명: Jooyeon Ha Kwangsoo Park
• 간행물 정보: 『International Journal of Tourism Science』Vol.21 No.1, 1~9쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2022.12.31

영문 초록

The purpose of this study was to examine the effects of different types of hotel rewards programs on consumers’ program loyalty depending on membership tier levels. The findings of the study indicated that high-economic/low-social rewards programs were the most effective for program loyalty regardless of membership tier levels. Also, there was a significant interaction effect between types of rewards programs and membership tier levels. When high-social/low-economic rewards were given, higher-tier members displayed greater program loyalty. The findings of this study may be implemented to help hotels develop effective rewards programs for members of various tiers and allocate resources efficiently.

목차

1. Introduction

2. Literature Review

3. Methodology

4. Results and Discussion

5. Conclusion

References

키워드

Hotel rewards programs social rewards economic rewards program loyalty membership tiers