한우고기 구매 결정요인

• 영문명: Factors Affecting Hanwoo Beef Consumption: Not Only What, But Also How Matters
• 발행기관: 한국농식품정책학회
• 저자명: 장재봉 김민경 정경수
• 간행물 정보: 『농업경영.정책연구』49권 3호, 465~483쪽, 전체 19쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

Consumer demand for meat is constantly growing and changing in Korea, and a number of studies have examined the determinants of meat demand, especially hanwoo beef. In addition to domestic Korean beef, consumers encounter various alternatives such as the U.S. and Australian beef in the beef market, and purchase them in consideration of their preferences and economic conditions. The selection attributes among various beef types might be interdependent between alternatives. The issue at hand is how to incorporate consumers considering other alternatives in their purchasing decisions. This study implements the multivariate probit model of Hanwoo beef, U.S. beef, and Australian beef that assesses how consumers’ characteristics and perception of beef attributes influence consumer beef purchasing decisions. Results show that significant correlations exist between origins of beef in the purchase decision, suggesting underlying complementary preferences among various beef origins. Taste and nutrition are found as the key factors in the purchasing decision of hanwoo beef, whereas safety and price are not. Moreover, the results reveal that consumers who regularly consume imported beef frequently purchase Hanwoo beef, meaning that there is a possibility to consider either Hanwoo beef or imported beef depending on the purpose of a dish to be cooked at home. Socioeconomic factors like age, income, family size, marital status and residential region significantly determine consumers’ shopping frequency of Hanwoo beef.

목차

Ⅰ. 서론

Ⅱ. 분석자료 및 모형

Ⅲ. 분석결과

Ⅳ. 요약 및 결론

참고문헌

키워드

Hanwoo Beef U.S. Beef Australian Beef Multivariate Probit Model Purchasing Decision Purchase Frequency