콘텐츠 창작자들의 NFT 시장 참여에 대한 긍·부정 요인 연구

• 영문명: Exploring Factors that Affect Content Creators’ Participation in the NFT Market: Applying Mixed-methods Approach
• 발행기관: 한국IT서비스학회
• 저자명: 양지훈(Ji Hoon Yang) 윤상혁(Sang-Hyeak Yoon)
• 간행물 정보: 『한국IT서비스학회지』제21권 제4호, 105~122쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.08.31

영문 초록

NFTs, which guarantee ownership of digital files using blockchain technology, are the new field for the content industry. The NFT provided new opportunities for content creators to trade digital contents without going through mediation freely. Additionally, collectors and investors can safely and easily own their works without the threat of illegal copies. However, since only a limited number of content creators are participating in the NFT market, there needs to be an influx of various content creators and a process of popularization for this market to grow and develop into the main stage. Furthermore, research on NFT has been limited, and understanding the drivers of creators choosing to participate in NFT is insufficient. Thus, this study aims to identify the factors affecting content creators participating in NFT by applying a mixed-methods approach and presenting practical implications. Using topic modeling and in-depth interviews, this study derives the positive and negative factors and suggests strategies to activate content creators' participation in the NFT market. Through this, we can guide that management implication to reduce the risks and costs of participating in NFTs is needed to encourage the participation of creators. It will also provide insight into ways to develop the NFT content market.

목차

1. 서 론

2. 이론적 배경

3. 연구방법론

4. 분석 결과

5. 토의 및 시사점

참고문헌

키워드

NFT Content Creators Mixed-methods NFT Art Market Topic Modeling In-depth Interviews