The Relationship between Information Distribution and Intention to Choose a University

• 영문명: The Relationship between Information Distribution and Intention to Choose a University
• 발행기관: 한국유통과학회
• 저자명: Lanh Van NGUYEN Dat Ngoc NGUYEN Duyen Thi Kim NGUYEN
• 간행물 정보: 『유통과학연구(JDS)』제20권 제7호, 65~71쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2022.07.30

영문 초록

Purpose: Research on the intention to choose a university has an important role for universities in enrollment. The information element is considered essential to help students have specific information before making their decisions. However, how to distribute this information appropriately is an issue that needs to be studied. Therefore, this study was conducted to evaluate the influence of information distribution on intention to choose a university. Research design, data, and methodology: The study showed a survey on 259 samples from first-year students at public universities in Vietnam. PLS-SEM model was performed to find out the relationship between information distribution and intention to choose a university. Result: The results show that information quality and information helpfulness positively impact on attitudes towards universities. Attitude towards university has a positive effect on the intention to choose a university. Conclusion: From the results of this study, the authors also make some recommendations to help universities have good communication policies to improve their ability to attract students to choose a university. Quality and helpful information will help universities to be able to attract students more effectively to enroll based on an effective communication strategy.

목차

1. Introduction

2. Literature Review

3. Method

4. Results and Discussion

5. Conclusion and Implications

6. Limitations and Future Research

References

키워드

Information Distribution Information Quality Information Helpfulness Intention to Choose a University