한국 중소기업 온라인 판매채널 형태에 따른 성공요인 및 정책만족도 연구

• 영문명: A study on the Success Factors and Policy S atisfaction Depending on Using Online Type of SMEs in Korea
• 발행기관: 한일경상학회
• 간행물 정보: 『한일경상논집』제95권, 51~63쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.05.31

영문 초록

Purpose: With the spread of COVID-19, social distancing became commonplace. With the rise of the contactless economy caused by COVID-19 in 2020, E-commerce has achieved unprecedented development, and as a result, has facilitated the digital economy. This study investigated the online sales status of SMEs in Busan. And the evaluation of Busan’s support policy for SMEs to overcome of COVIE-19 was analyzed. Research design, data, and methodology: For the purpose of this study, an online survey was conducted on SMEs & Traditional Market Workers with experience in using online shopping malls, and 131 valid samples were finally analyzed. The data were processed and analyzed by SPSS 26.0 software, In order to verify the reliability of measurement items, reliability analysis is used. T-test & ANOVA were performed to find whether there is difference between groups in the form of using online channel and success factor. Implications: The study outcome shows that sale success factors varies in convenient payment system, active marketing activity & free delivery conditions, etc., depending on term of using non-contact online and this tendency was statistically accepted. Price showed clear tendency, although it was not statistically significant. Further, open market entered support, video Marketing support to find overseas market & famous overseas online site entered support, etc., were effective in supporting the overcome of COVID 19 in Busan.

목차

1. 서론

2. 선행연구 및 연구가설

3. 연구방법 및 설계

4. 분석결과

5. 결론 및 시사점

References

키워드

COVID-19 E-Commerce SMEs Online Platform Open Market Live Commerce Busan