학술논문
COVID-19 전후 아시아 소비자의 화장품 구매의도에 대한 지각된 가치 비교 연구
이용수 12
- 영문명
- A Comparative Study on Asian Consumers’ Perceived Value on Purchase Intention Before and After COVID-19 Explosion
- 발행기관
- 한일경상학회
- 저자명
- Xiao-Fang Wanga 김문홍(Moon-Hong Kim)
- 간행물 정보
- 『한일경상논집』제90권, 43~58쪽, 전체 16쪽
- 주제분류
- 경제경영 > 경영학
- 파일형태
- 발행일자
- 2021.02.28
4,720원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
Purpose: The purpose of this paper is to explore the factors of customer perceived value in Asian cosmetics market and the influence of each factor on purchase intention. Wheather there are differences in the influence of the factors of customer perceived value on purchase intention before and after the outbreak of the epidemic. If there are differences, how should enterprises improve the customer perceived value of their products for different periods of consumers. Research design, data, and methodology: For the purpose of this study, an online survey was conducted on consumers with experience in using online shopping malls, and 486 valid samples were finally analyzed. The data were processed and analyzed by SPSS 26.0 software, In order to verify the reliability of measurement items, reliability analysis is used. In order to verify the hypothesis, amoos 26.0 statistical software is used for path analysis and multi population analysis. Results: The influence of the four factors of customer perceived value on purchase intention after the outbreak of the COVID-19 is evidently different from the time when there is no COVID-19. Secondly, in the non-COVID-19 environment, the most influential factor is emotional value, followed by functional value and social value, and finally monetary value. Meanwhile, in the COVID-19 environment, the function value has the greatest influence on purchase intention, followed by monetary value, then emotional value, and finally social value. Implications: This paper reveals the components of customer perceived value of cosmetics market, and the difference of the influence of each factor on customers’ purchase intention in the epidemic and non epidemic environment. The results of this study will help cosmetics enterprises to provide suggestions on marketing priorities of Asian consumers in different periods of epidemic development.
목차
1. 서론
2. 이론적 배경
3. 연구모형의 설정 및 연구의 설계
4. 분석결과
5. 결론
해당간행물 수록 논문
참고문헌
관련논문
경제경영 > 경영학분야 BEST
더보기경제경영 > 경영학분야 NEW
- Unveiling Consumer Attitudes Toward 'The Lazy Farmer' Through Paradox in Branding
- 문화예술 공연장르 재관람 의도의 결정요인 분석
- 토픽모델링을 통한 기능성 자기공명 영상(fMRI) 사회과학연구 동향 분석(2000~2023년)
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!