신발 구성요인이 고객만족도 및 행동의도에 미치는 영향

• 영문명: The Impact of the Elements of Shoes on the Customer Satisfaction Level and Behavioral Intent
• 발행기관: 실천경영학회
• 저자명: 이근우(Lee Keun-Woo) 이동철(Lee Dong-Cheol)
• 간행물 정보: 『실천경영연구』實薦經營硏究 第16卷 第2號 (通卷 18號), 31~51쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2021.09.30

영문 초록

The purpose of this study is to examine how the elements of shoes mediate the customer satisfaction level to have an impact on the behavioral intention of customers. The element of shoes is evolving rapidly, as the trend of diversified desire for increasing satisfaction level and excess supply in the market due to the diversification of disribution channel intensfies. Consumers are now showing a tendency of value-oriented purchasing, in addition to rational purchase patterns as they buy shoes. This is where the capabilities of the shoe manufacturers as the supplier make a difference. For this reason, from the perspective of the seller, who orders the the products, the expected capabilities of the shoe manufacturers are the absoulte condition of the management. Also, it has a significant impact on the business performance of the shoe manufacturer, as well. In addition, it is directly connected to the production of the distributor functioning as the key factor with an absolute impact on business performance. For this, the trust of the distribution in the shoe manufacturers also functions as a decisive factor in the selection of the supplier.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구

Ⅲ. 연구 설계

Ⅳ. 실증분석결과

Ⅴ. 결론

References

키워드

Shoes Management customer Satisfaction Action Intention Manufacturing Company Competency