정보통신 텔레비전 광고에 나타난 성별화된 공간과 젠더 이미지의 표현

• 영문명: Expression of Gendered Spaces and Gender Images in Information and Communication Television Advertisements
• 발행기관: 한국사회언어학회
• 저자명: 박은하(Park, Eunha)
• 간행물 정보: 『사회언어학』제30권 1호, 103~129쪽, 전체 27쪽
• 주제분류: 어문학 > 언어학
• 파일형태: PDF
• 발행일자: 2022.03.30

영문 초록

This study aims to critically analyze how gendered spaces and gender images are expressed verbally and non-verbally in the latest information and communication advertisements. The results showed that the gendered space appeared although it had nothing to do with the information and communication devices or advertisement content. The gender-specific spatial distinctions and restrictions fully reflected the stereotypes of gender roles. Sexist images also emerged in the verbal and non-verbal expressions with images of women being reproduced in a more negatively compared to that of men. Regarding frequency, many aspects limited and revealed “the differing interests and characteristics of gender”, which were expressed both verbally and non-verbally. The emphasis on women s appearance stood out non-verbal, albeit superfluously. It is a problem that these gender images and perceptions are fixed or reproduced through mass media.

목차

1. 서론

2. 선행 연구 검토

3. 연구 방법

4. 연구 결과

5. 결론

키워드

information and communication television advertisement gendered space gender image sexual discrimination expression reproduction of stereotypes