Agro-Healing Service Quality Analysis Using IPA Analysis for Business Owners

• 발행기관: 인간식물환경학회
• 저자명: Yun-Jin Kim Seon-Ok Kim Sin-Ae Park
• 간행물 정보: 『인간식물환경학회지(JPPE)』제24권 제6호, 673~684쪽, 전체 12쪽
• 주제분류: 자연과학 > 자연과학일반
• 파일형태: PDF
• 발행일자: 2021.12.31

영문 초록

Background and objective: This study seeks to investigate domestic agro-healing farm resources so that preliminary data can be obtained on the systematic provisions for agro-healing programs in order to improve service quality and to identify the quality of agro-healing policy services. Methods: For this study, owners of agro-healing facilities were asked 24 questions via an online survey. An importance– performance analysis (IPA) was conducted to identify service quality for each policy sector. Results: Respondents’ satisfaction levels were low when compared to agro-healing farm owners’ perceptions of the above-average importance of each sector. The results from the resource analysis of domestic agro-healing farms indicated that the main operational purposes of farms were, in descending order, experience (90.0%), healing (86.7%), and education (84.0%). With respect to the type of program that was operated, cultivating crops (horticultural therapy) was identified most frequently at 83.3%. Conclusion: As a result of this study, the resources possessed by agro-healing farms were identified. In addition, the results of the IPA analysis in terms of service quality are not as good as expected, and performance levels should be increased to improve this. The results of this study are expected to provide useful information not only to improve the quality of agro-healing services, but also to revitalize the agro-healing industry while developing a systematic agro-healing program.

목차

Introduction

Research Methods

Results and Discussion

Conclusion

키워드

Agro-healing farm Care farm Green care Priority analysis Resource analysis