A Study on Measures to Enhance City Brand Value in Ansan:Focusing on Transportation and Tourism Policies

• 발행기관: 한국상품학회
• 저자명: Lim, Haewen
• 간행물 정보: 『상품학연구』제39권 제5호, 77~85쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.10.30

영문 초록

This study has been conducted focusing on transportation and tourism policies to explore ways to enhance the city brand value of Ansan City. In order to achieve the purpose of this study, rather than discussing the future vision or grand policies according to the city brand value enhancement plan of Ansan City, it was done in the form of analyzing current policies and finding and describing viable alternatives. The result is as follows. First, in terms of transportation, while Ansan City is still building a wide-area transportation network, new transportation methods such as monorails, amphibious buses, and urban railroads must be introduced. Second, in terms of tourism, in order to meet the increasing demand for marine leisure tourism in Ansan, the city of Ansan will create an infrastructure for marine leisure tourism and include marine healing, marina, underwater leisure, etc. It is suggested that the core new industry of marine tourism should be fostered, and the urban regeneration project currently being promoted should be reborn as a city that harmonizes with culture and history, strengthening the image of Ansan city and revitalizing urban tourism business.

목차

I. Introduction

II. Theoretical Background

III. Improving the Value of City Brand by Expanding the Wide-area Transportation Network in Ansan

IV. Conclusion

Reference

키워드

city brand role conflict value enhancement transportation and tourism policies