축산물이력제에 대한 소비자들의 지불의향과 시장영향 분석

• 영문명: An Analysis of Consumers Willingness to pay for Livestock Product Traceability System and its Impacts on Livestock Product Markets
• 발행기관: 한국농업경제학회
• 저자명: 문한필(Hanpil Moon) 안병일(Byeong-il Ahn)
• 간행물 정보: 『농업경제연구』62권 2호, 29~46쪽, 전체 18쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.06.30

영문 초록

In this study, to analyze the effects of the traceability system on the livestock product markets, a simulation model, which is composed of supply and ex ante as well as ex post demand, is developed based on the results of a consumer survey. Survey results indicate that consumers are willing to pay an average of 17.76% higher price for traceable beef than for non-traceable beef. On the other hand, consumers are willing to pay an average of 15.01% higher price for the pork for which traceability is available. As a result of the simulation model analysis, it is estimated that the price of Korean beef would have been decreased by 3.53% and the sales volume would have been decreased by 8.4% unless there was the introduction of traceability system. In addition, it is analyzed that the price and sales volume of domestic pork would have decreased by 2.68% and 8.64% without the traceability system.

목차

Ⅰ. 서론

Ⅱ. 축산물이력관리지원사업의 주요 내용

Ⅲ. 이력추적이 가능한 축산물에 대한 소비자들의 지불의향 금액

Ⅳ. 이력추적이 가능한 축산물에 대한 지불의향 프리미엄에 영향을 미치는 요인 분석

Ⅴ. 축산물이력관리 지원사업이 미친 효과 분석: 한우 쇠고기와 국내산 돼지고기를 중심으로

Ⅵ. 요약 및 결론

키워드

traceability willingness to pay simulation model livestock market